Public Networking Officer

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Public Networking Officer (Permanent / Full Time)

Greenpeace stands for positive change through action: the courage, independence and global reach to defend nature and promote peace.

Thank you for your interest in applying for this Public Networking Officer role. We hope that this pack gives you an insight into us and our work, plus details of the job and the people you’ll be working with. Everyone who works for Greenpeace is passionate about what we’re trying to achieve. We have big ambitions for our work and we believe it’s an immensely rewarding and inspiring place to work.
Who We Are

Mission of Greenpeace
Greenpeace stands for positive change through action to defend the natural world and promote peace.

History of Greenpeace
In 1971, motivated by their vision of a green and peaceful world, a small team of activists set sail from Vancouver, Canada, in an old fishing boat. Their goal was to protest peacefully against U.S nuclear testing in Amchitka, a tiny island off the West Coast of Alaska. Amchitaka is one of the world’s most earthquake-prone regions and home to endangered animals.
Greenpeace has been in East Asia since 1997 to fight climate change, stop toxic pollution, ensure food security, end illegal deforestation and defend the oceans.
Greenpeace has offices in Hong Kong, Beijing, Taipei and Seoul. Environmental problems know no borders, and Greenpeace recognizes the importance of regional offices that work together to achieve effective solutions for a sustainable future.
Surging economic development in East Asia has brought widespread prosperity, but has also taken a severe environmental toll, both regionally and in the world. Greenpeace is committed to ensuring a green development pathway together with the people of China Mainland, Hong Kong, Taiwan and South Korea.


The Communication and Action Unit

The Communication and Action Unit are responsible for supporting the campaigns through the tactics of various communication and non-violent direct actions. It’s in charge of the develop and maintenance of communication channels including website, social media and so on, it’s also liaison with media from time to time. It takes the responsibility to communicate and engage with supporters and volunteers. With the expertise in communication, the staff in communication and action unit as the important member of project team, has to create the communication plan and implement it, with the objective of achieving campaign goal.

The Post of Public Networking Officer

The Public Networking Officer is responsible for broadening Greenpeace non-financial supporters in mainland China and engaging them in online activities that help to achieve Greenpeace environmental mission.

Who We Are Looking For (SPECIAL JOB AD)


Public networking officer:
– Interpersonal relationship, particular the ability to collaborate among different people
– Values diversity, respect the diversity of people
– Innovative
– Resilient and determined


Job Description

Greenpeace East Asia
Job title: Public Networking Officer
Job grade: 3
Reports to: Assistant Manager of Public Networking
Line manages: N/A

Overall purpose of the job
The Public Networking Officer is responsible for broadening Greenpeace non-financial supporters in mainland China and engaging them in online activities that help to achieve Greenpeace environmental mission.

The post holder is line managed by the Head of Communications & Action Unit and assumes responsibility in the development and execution of strategy to build and engage non-financial supporters in mainland China through online channels. The post holder may be assigned by the Line Manager to work in projects under the leadership of the Project Leaders.
The post holder will usually work in a team composed of campaign and communications staff. Effective work requires integrated approach and knowledge. The post holder may be assigned to work in projects which involve other Greenpeace offices.
Discretion is exercised in handling confidential and sensitive information.

Major functions / responsibilities

Conceptual tasks, Strategy development and/or Project management
– Develop and execute strategy to engage non-financial supporters.
– Lead research to understand the profile and values of Greenpeace non-financial supporters in mainland China.
– Segment non-financial supporters to apply tailor made engagement strategy and tactics.
– Keep abreast of latest development in digital and social media, including how other NGOs, commercial entities and individuals engage their supporter and customer base, to ensure Greenpeace’s engagement strategy is in line with external trends. Apply new tools and introduce new knowledge to work.
– Observe external debates and trends. Identify opportunities to engage non-financial supporters.

– Regular communication and interaction with non-financial supporters. Carry out online or offline activities to increase supporter engagement.
– Prepare textual and visual content. Run tests to optimize content, style and activities.
– Measure the performance of supporter relation on regular basis.
– Identify and reach out to key opinion leaders in online space.

Support/ Coaching/ Leadership
– Advise campaign projects on their supporter and public engagement strategy.
– Coordinate communications, campaign and action staff to align with the supporter engagement strategy.
– Train and guide campaign and communications staff to carry out effective supporter engagement strategy.

Compliance/ Keeping Framework Conditions
– Work closely with others, including peers in other Greenpeace offices, to ensure coherence of public messaging, alignment with Greenpeace global identity and values, and adherence to Greenpeace global communications protocols and standards.
– Budget control when carrying out online and offline activities or other upporter-related work plans.

Competency profile
Organization competencies
– Professionalism, in particular knowledge of cultivating network through digital and social media.
– Achievement, in particular demonstrated ability to understand, segment and engage target audiences.
– Interpersonal relationship, in particular ability to collaborate with others inside and outside of work.
– Knowledge sharing
– Values diversity, in particular understanding and respect of different values of Greenpeace supporters.
– Innovation

Functional competencies
– Knowledge and/or experience in public engagement (mobilization of people)
– Knowledge of and/or experience in using communication tools (e.g.: audience analysis, message testing and surveys)
– Knowledge and/or experience in/with in managing volunteers and developing volunteerism
– Knowledge and/or experience in on-line marketing
– Knowledge and/or experience in online editorial practices
– Skills in written and verbal communication
– Fluency in written and spoken native language
– Fluency in written and spoken English

Method related
– Time management
– Analytical skills
– Planning & Organizing

Social/self competencies
– Resilient and determined
– Assertive
– Ability to motivate and instill passion
– Outgoing & confident
– Aesthetic sense (helping to make good choices in graphics, layouts, …)
– Build and manage relationships with supporters

Leadership competencies
– Ability to influence and create consensus
– Strategic Orientation

– Commitment to the mission, principles and values of Greenpeace.
– Commitment to, and demonstrated ability to work well as part of a team.
– Self-driven and able to work independently
– Willingness to learn and share

Specific Work Environment
– The position works in a standard office environment, and is required to travel to other Greenpeace offices, campaign locations or locations where environmental problems require the presence of Greenpeace representatives.
– Be on call after working hours and on weekends as requested.
– Ability to work across a variety of issues, under pressure of deadlines and changing priorities


Working Hours

Conditioned working hours is 37.5 hours/ week from Monday to Friday.

Annual Leave System
Year of service completed in Greenpeace worldwide    No. of entitlement in a year
1st year    15
2nd year    15
3rd year    16
4th year    17
5th year    18
6th year    19
7th year or above    20


Greenpeace offers Social Insurance, Housing Provident Funds, and supplementary commercial insurance package during employment. Further details about these benefits will be provided if appointed.

Learning and Development

Greenpeace offers a combination of in house and external training opportunities throughout the year. Greenpeace also offers study leave for courses related to your work and assistance is available for relevant further education qualifications. For further information on learning and development opportunities please speak to the Staff Development Team.

This position’s salary range is from RMB 8000-11000/month.
The salary is evaluated based on relevant working experience.

As we receive a large number of applications for our advertised positions, we are unable to respond to applicants who are not invited for interview. We apologize for this in advance.Interested parties, please visit and submit your cover letter to explain your motivation and resume to apply the position.  Please note if you fail to submit motivation letter your application will be deprioritized. All information collected for recruitment purpose only. Only short-listed candidates will be notified and we do not accept any calls or visits in the first instance.