French-Chinese NGO Shanghai Young Bakers is looking for a professional, stable Social Enterprise Director to lead the strategic development of our social enterprise program and manage our commercial bakery operations.
The organisation – Shanghai Young Bakers (SYB)
Shanghai Young Bakers (SYB) is a charity program providing a fully-sponsored training in French bakery and pastry to marginalised Chinese youth aged 17 to 23, enabling them to find qualified jobs and lead independent lives after graduation.
Launched in February 2009, SYB’s one-year training combines intensive classes in both French and Chinese bakery with practical internships at 4&5-star hotels. After completing the program, the 30 students can then obtain employment opportunities in bakeries or hotels in Shanghai and all across China.
SYB relies on the financial support from various foundations and corporations. In order to increase its financial stability, since end 2011 SYB operates a social enterprise program, that offers public bakery classes, bread & pastry catering, and technical consulting services to individuals and companies wishing to contribute to the success and sustainability of the program. Today, 25% of our charity program’s financial needs are covered by the profits made by the social enterprise activities.
SYB is managed by a small and dynamic multicultural team, and operates under the governance of Chi Heng Foundation.
Weixin (WeChat): ShanghaiYoungBakers海上青焙坊
The Position – Social Enterprise Director
SYB’s social enterprise (SE) activities currently include:
public bakery/pastry classes for individuals
simplified DIY bakery/pastry workshops for company staff, families or children
teambuilding bakery activities for company staff
specialized bakery/pastry training for professionals and café owners
technical consulting services (recipe development, F&B staff training)
customised bakery and pastry catering for private or corporate events
bakers’ basket subscriptions, made with student products
sale of student products at weekend farmers markets
The Social Enterprise Director will be in charge of defining and implementing our social enterprise’s strategy together with the SYB team, and of leading all commercial operations, by promoting our revenue-generating services and supervising the coordination of related requests, activities and deliverables.
The Social Enterprise Director may also be involved in the development of strategic partnerships with companies from the food industry and companies looking to increase their CSR engagement.
Promote and increase SYB’s commercial services
Review and lead SYB’s marketing strategy and objectives for the Social Enterprise
Strengthen and develop range of SYB commercial offers. In particular, focus on specialized / professional services, and services to corporations.
Define and supervise the communication plan for the SE: promotional material, engagement in social media and networks.
Lead targeted search for potential clients and sales outlets
Supervise and control implementation
Manage the Social Enterprise Coordinator, who acts as contact point for all commercial enquiries and coordinates engagement with the bakery teachers and the rest of the team
Hire, build and manage a larger commercial team made of volunteers, interns, and SYB graduates
Ensure that implementation follows the principles and standards set by SYB
Act as the point of escalation for any issue outside the usual service standard
Maximise financial returns
Review monthly financial performance together with SYB management, and make strategic adjustments where necessary
Control prices, costs, and work towards an increase of SYB social enterprise’s overall profits
Define and implement staff incentive policy
Support the development of strategic corporate partnerships
Participate in the SYB Partnerships Task-force / Committee
Enable interested companies to start building long-term
Shared belief in SYB’s values and mission to empower disadvantaged populations through bakery. Good understanding of the social enterprise model; passion to bring sustainable commercial solutions to support a growing NGO.
Fluent in Chinese and English. Knowledge of French appreciated.
Solid experience in managing a team, prioritising multiple tasks, coordinating projects and organising activities, in a small, fast-paced and multicultural environment
Professional attitude and communication skills
Creative and pragmatic approach to delivering solutions
Enthusiasm for traditional Western bakery and pastry, and for French culture; familiarity with French-style breads and cakes
Sensitive to market demands, attentive to trends in civic engagement and social responsibility
Work within a small, dynamic, multicultural team led by a French director, in close partnership with committed bakery trainers (=SYB graduates who have trained in France), as well as with interns and volunteers from different nationalities and backgrounds
Office work in city centre: Chi Heng Foundation Shanghai office (长寿路武宁路)
Events/classes: SYB Baking Centre （普陀区绥德路）
Outside meetings & events around town to be expected
Compensation based on level of commitment and experience, and on ability to raise profits for SYB’s charity training program
Candidates are expected to be able to commit for at least 3-5 years.
How to apply:
Please send your CV as well as a short, customised email explaining your current situation and your motivation and qualifications for this role to email@example.com. Applications will be reviewed on a rolling basis until the position is filled.
We will only consider applications with a cover email tailored to our organisation.