Selling a Foundation’s Products through Marketing Promotion
A young project officer from a foundation in Shanxi Province gives an interview about her work, and explains how her previous experience allowed her to find ways to apply marketing techniques to the charity sector.
“Running Man” variety show combines entertainment with charity
The TV variety show Running Man recently won praise from CCTV News for its creative way of promoting charity, which combines entertainment with public welfare. During the last two seasons, Running Man has funded 27 impoverished schools, including Hope Project schools and schools for migrant workers’ children, by donating 13 thousand new running shoes and 27 sports playgrounds for the children. Another charitable activity, Happy Running+ Youth Support Project, jointly held by Zhejiang TV, Sina Weibo and the China Foundation for Poverty Alleviation (CFPA), was launched during the third season of Running Man, aiming to fund 12 impoverished schools in China by constructing playground tracks and donating sports facilities. The project …read more
“Little Sycee” phone app encourages private charity
On January 16th, the Beijing Yuanwang Charitable Foundation (北京圆网慈善基金会) unveiled its mobile phone application Little Sycee (小元宝) during the fifth “Yuan Plan-Fruitful Holiday”（圆计划-圆满假期）launching ceremony of a thousand volunteers in Beijing. The application, for the first time, allows individuals, especially the 120 million Chinese people who frequently donate, to establish and run their own charitable foundation through a Little Sycee account. Users can manage their donations through the “Foundation Management” function and spearhead or browse charitable initiatives or funding opportunities in “Launch Good Deeds” and “Browse Good Deeds” . The app also provides a “Lucky Wheel” function where users can exchange their charitable points for coupons. One of Little Sycee’s unique …read more
Second draft of the Charity Law: no geographic limitations on online fundraising
A new version of the Charity Law draft is tabled for a reading at the on-going 18th Session of the 12th NPC Standing Committee, taking place in Beijing from December 21st to the 27th. Compared to previous drafts, this version has removed the geographic limitations on online fundraising, and increased tax benefits for charitable organizations. An earlier draft was submitted at the 17th Session of the 12th NPC Standing Committee a month ago. The lawmakers have since held several seminars to collect feedback from legal experts, scholars and charitable organizations. The geographic limitations on online, TV and broadcast fundraising in the first draft were widely considered to be unnecessary and difficult to …read more
What do the secretary-generals have to say in reply to “Frontline Voices ”?
Since the release of CDB’s Frontline Voices column, have the voices of these grant-making officers been heard by the management? Will there be any measures to address the issues mentioned in the articles? In this interview, eight secretary-generals of private Chinese foundations give their own answers to these questions.
Community Development: Discover, Think and Act
A girl who works in the Zhenro Foundation talks about how her first experience of urban life in Shanghai and a visit to Taiwan stoked her interest in projects to help urban communities.