- Chinese Name:瑞尔保护协会
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The lives and livelihoods of the world’s most vulnerable people depend on the remaining forests, wetlands and coral reefs. Balancing the use of natural resources with their preservation is critical and requires us to change the way we interact with nature.
Rare is the leading behavior change organization in conservation. We specialize in proven locally-led solutions which we bring to regional and national scale around the world.
Rare turns conservationists into social scientists by training them to research and analyze community motivators and message the need for change in a way that appeals to both hearts and minds. This is then used to inform comprehensive social marketing campaigns --called Pride-- that inspire communities, municipalities and even nations to take pride in their natural resources.
Rare partners with local organizations and trains members of their staff on the behavior change methodology and how to execute social marketing campaigns to support a conservation goal. These organizations, then, lead the change with and for their communities, making sure the sustainable solution benefits both local people and their natural resources.
Rare’s people-centered, participatory approach to conservation empowers local leaders and elevates the role of fishers, farmers and other resource users in local decision-making and governance. This bottom-up approach is buoyed by partnerships with officials at all levels of government—from mayors to ministers—as well as public and private institutions, universities, NGOs and other organizations capable of removing barriers and paving the way for community-led solutions.
C&A Foundation, China Chamber of Commerce for Textiles