According to the Beijing Daily, on June 5th China’s “first public fundraising platform for environmental projects” – named “Green Future” (绿色未来) – went online. The China Environmental Culture Promotion Association (CECPA) and Shanghai GM are co-sponsoring the platform. Green Future is aimed at promoting environmental projects and raising awareness about environmental issues.
The Beijing Daily writes that as a professional public fundraising platform for environmental projects, Green Future enables environmental projects to attract funding at a national level. According to the article it will increase the Chinese public’s participation rate in environment-related events, raise public awareness about environmental issues and promote sustainable lifestyles. There are already quite a few projects listed on the platform such as “saying goodbye to bottled water”.