Ministry of Civil Affairs, Cyberspace Administration of China (CAC, 国家互联网信息办公室), and State of Administration of Press, Publication, Radio, Film and Television of PRC (SAPPRFT, 国家广电总局) jointly published a notice recently to encourage news outlets to “cooperate” with government departments in promoting philanthropic activities and “honouring” charitable contributions by businesses and individuals.
The Notice points out that news outlets play an important role in promoting charity and ensuring transparency in the philanthropic sector. It also says that the involvement of news outlets in charity promotion can also serve as an important channel for shouldering “social responsibilities” and “guiding mainstream public opinion”. The Notice also requires news media to abide by the following principles: 1. have a better grasp of charity related regulations and laws, and help increase public knowledge of charity affairs; 2. make full use of resources available to help build charity platforms that connect those in need with those willing to help; and 3. take advantage of multiple forms of broadcasting methods including news, advertisements, TV programs, jointly-conducted charity awards and social media promotions.
The Notice also encourages both CAC and SAPPRFT to give news outlets all necessary support to ensure the implementation of the measures.